Outstanding. In every way. Powerful and thought-provoking and, of course, all true - something the Labour/Libdum campaigns can't boast. I hope this one makes its way onto the telly.
The Spectator has blogged on this already, having been ringside at its launch about an hour ago. Peter Hoskin of that esteemed organ writes:Yes, but there's also nothing like telling it like it is. People are crying out for honesty - and, yes, for change. Show me someone who really believes that with five more years of the wrecker and divider Brown, or with Labour's little, yellow mini-me bruvvas and sistas, the Illiberal Democrats, you will get change and I'll show you either a liar or an activist or a fool (or all of the above rolled into one).
It was a good nine minutes long, and might as well have been titled The Downfall of New Labour. The opening shots were of Blair and Brown in 97: "a new dawn," and all that. But Blair's image soon faded to black-and-white, and we were bombarded with a montage of headlines, quotes and images which highlighted the failures of the Labour years. 10p tax. Falling education standards. MRSA. The misdemeanours of Peter Mandelson. Defence spending. Purnell's resignation. Gillian Duffy. Even Manish Sood's comments today. Depending on your disposition, it was all gorily nostalgic stuff. Negative, yes. But quite powerful nonetheless.
Speaking afterwards, and in response to questions, Jeremy Hunt was keen to emphasise two things: that a (tactical) vote for the Lib Dems could mean five more years of this, and that the Tories also have a positive message. The latter point is undeniable – as demonstrated by Cameron's contract with voters this week. But it's striking that the party has chosen to round out its campaign with an all-out assault on Brown and his compatriots. Deep down, you suspect, they always knew he was their biggest asset.
Whatever the impact of this broadcast will depend on its circulation, of course. But if it were to be widely seen, then I think it would have a big effect on polling, but not because, as Hoskin suggests, Brown is the Tories' biggest asset, 13 years of Labour dishonesty and failure is.