Well, here they are in all their, erm, glory. I support the Olympics wholeheartedly - don't get me wrong - but what are the designers who come up with this nonsense on? After the seriously hideous main logo, launched a few years ago, you'd think they'd have opted for something a little more - well - useful? No, that's not quite the right word. Practical, then? Nope. I know what it is: intelligent. Yes, that definitely is it. Something intelligent. But no - we got this instead:
Have a closer look at, for instance, the one that I presume is supposed mean "water polo" (top right). It looks more like a sign for swimming pool discus - or something. But there is worse. The swimming and canoeing stuff looks like it's going to take place in tar pits and there are a few that are simply incomprehensible. Just what, exactly, is 8 down 1 across? Chase your own bicycle? Unicycling? Nine down and two in looks like something criminal, frankly (Olympic Handbag Snatching?). Oh dear. The more I look at them, the worse they get.
The prize has to go to 7 down 2 across which looks pretty sexual to me. I had no idea the Kamasutra had become an Olympic sport. I've already booked my ticket. It's a five night knockout tournament and they're holding it in Soho.